The spectacle of the fashion show is a uniquely theatrical one. There have been mise-en-scènes – Kate Moss’s hologram at a McQueen show in 2006, a 256-tonne iceberg at Chanel’s 2010 show and Fendi’s $10m “longest catwalk” on the Great Wall of China from 2008 – that have suggested a level of grandeur and opulence on a par with the ancient Egyptians. Or at least a supercut of an Olympic Opening Ceremony. As the show becomes just as important as the clothes, the move towards ever more awe-inspi… (View original article)
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